2022 Shortlist

Congratulations to our 2022 European Paid Media Awards finalists.

Finalist Assets


Paid Media Agency Led Campaign of the Year

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

Search Warrant & Kinaxis – Targeting Elusive Supply Chain Planners

 

Paid Social Campaign of the Year

Equator – HCA Healthcare UK – Data Driven Audience Segmentation Quadruples Conversions

iProspect & Apache Pizza – Pizza in a Snap

iProspect & Cadbury – Win a day in their boots

iProspect & Electric Ireland – Paid Social Conversion Strategy improves CPA by 78% QoQ

Opticomm Media & EFPIA – Innovation

RocketMill & USN: Turning the sports nutrition market inside out with “Greatness Inside”

s360 & Camille Brinch Jewellery – How to Generate 8,865 Purchase-Ready Leads in 18 days with TikTok Conversion Ads

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

 

Display Campaign of the Year

Equator & HCA Healthcare UK – Driving Value from Display: Industry Leading Awareness to Conversion

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

 

Shopping Ads Campaign of the Year

Booster Box & Graffiti – Breaking the ROAS paradigm with Phybonaccy

INTREN & Praktiker – Increase profitability during post-pandemic eCommerce decrease

Mediaworks & Beanies – Instant Coffee and Instant Results With Double Conversions and Revenue

Peak Ace & SharkNinja – A clean path to growth

 

Paid Search Campaign of the Year

Adsterra – Adsterra localizes campaigns to prove the necessity of the website and user account localization

Burstit Digital & Youty Group –  Feed the Machine

Cedarwood Digital & Hayes Garden World – Using Granularity To Maximise Growth In A Competitive Vertical

Digitas – Squared.io: Generating double-digit returns for GSK paid search business

Docklin & Nelly – Capturing trends at scale

Equator & HCA Healthcare UK –  Automated Bidding Drives Outstanding Service Line Growth

Merkle and Legal & General –  Unlocking Customer Lifetime Value

Peak Ace & SharkNinja – A clean path to growth

Peak Ace & Softgarden – Recruiting clients for a recruiting specialist

 

Travel / Leisure Campaign of the Year

INTREN & Avalon Resort & SPA –  New challenges came with new opportunities

Merkle & Hilton –  Tackling Travel Cliches with TikTok

New Land Media Ltd. & Hungarian Tourism Agency –  Domestic summer campaign / The land came to life!

 

Retail Campaign of the Year

Booster Box & Graffiti – Breaking the ROAS paradigm with Phybonaccy

Cedarwood Digital & Hayes Garden World – Using Granularity To Maximise Growth In A Competitive Vertical

Impression & Aktiia – Success Under Pressure

INTREN & AKH –  The power of the awareness keywords

Mediaworks & Dune London – £2M Increase in 2 Years/Online Retail Boom

Peak Ace & SharkNinja –  A clean path to growth

s360 & Camille Brinch Jewellery – How to Generate 8,865 Purchase-Ready Leads in 18 days with TikTok Conversion Ads

 

Finance Campaign of the Year

INTREN & CHERRISK – Matching brand introduction and direct response

Mediaworks & Metro Bank –  How We Digitally Transformed Metro Bank’s Customer Acquisition Strategy

Merkle and Legal & General –  Unlocking Customer Lifetime Value

 

Hospitality Campaign of the Year

The winner will be announced on the 29th September

 

Local Campaign of the Year

Abovo Maxlead & FG Groep – Increased campaign effectiveness by using state of the art paid search campaigns combined with custom made CRM tooling. From quantity to quality local leads for 86 franchise stores across 4 labels.

Arke Agency & Brighton Chamber – Living Wage Campaign

 

Charity Campaign of the Year

Climbing Trees & Greenpeace –  Google Ad Grants Success

Impression & Cancer Research UK – Keeping Research Going

 

Best Integrated Paid Media Campaign

Burstit Digital & Postkodlotteriet –  The integrated golden ticket

Impression & Abigail Ahern – An AA-Ok Strategy to Drive Cyber Sales

New Land Media Ltd. & Szerencsejáték Plc. –  Superconcert

Peak Ace & SharkNinja –  A clean path to growth

Peak Ace & Softgarden –  Recruiting clients for a recruiting specialist

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

Skai & Corny/la red –  Connecting the dots across channels with Skai’s Amazon Attribution integration for Facebook Ads

 

Best Use of LinkedIn Ads

Hallam & Lattice – Testing for growth, building for success

iProspect & Bank of Ireland –  Recruiting using LinkedIn

Search Warrant & Kinaxis –  Targeting Elusive Supply Chain Planners

 

Best Use of Facebook / Instagram Ads

Booster Box & 24ORE Business School – How to Foster Awareness, Lead Generation and Sales with a Chatbot

INTREN & Provident –  Request a loan via chatbot

iProspect (Ireland) & Clean Cut Meals –  Q1 2022: Conversion Campaign

iProspect & Cadbury – Caramilk

iProspect & Electric Ireland –  Paid Social Conversion Strategy improves CPA by 78% QoQ

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

 

Best Use of Snapchat Ads

iProspect & Apache Pizza – Pizza in a Snap

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

 

Best Use of TikTok Ads

Merkle & Hilton – Tackling travel cliches with TikTok

New Land Media Ltd. & Mediaworks Hungary Plc. – Nemzeti Sport Online Image / National Sport Online Image

s360 & Camille Brinch Jewellery – How to Generate 8,865 Purchase-Ready Leads in 18 days with TikTok Conversion Ads

 

Best Use of Video

Merkle & Hilton – Tackling travel cliches with TikTok

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

 

Best Use of Data

Burstit Digital & Youty Group –  Feed the Machine

Digitalsharks & Meblobranie.pl –  Stock clearance –  How to sell outlet products?

INTREN & Lidl Hungary –  Lidls’s Cooking School data-driven content marketing optimization generating spectacular results

INTREN & Praktiker – Increase profitability during post-pandemic eCommerce decrease

Merkle and Legal & General –  Unlocking Customer Lifetime Value

Peak Ace & SharkNinja –  A clean path to growth

Peak Ace & Softgarden –  Recruiting clients for a recruiting specialist

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

 

Best Use of Automation

Digitas – Squared.io: Generating double-digit returns for GSK paid search business

Equator & HCA Healthcare UK –  Automated Bidding Drives Outstanding Service Line Growth

Peak Ace & SharkNinja –  A clean path to growth

s360 & Kia – How we sold thousands of Kia EV6s in 6 months

 

Paid Search Technology of the Year

Squared.io – Google Ads. Automated.

TrueClicks – PPC Auditing & Monitoring built for Teams

 

Social Technology of the Year

Performics – Social Intelligence

Squared.io – Audit & Optimization for Facebook Ads

 

Innovation Award

Experience This –  Brand Activation Platform

Squared.io –  Google Ads. Automated.

 

Small Paid Media Agency of the Year

Arke Agency

Burstit Digital

Cedarwood Digital

Dinetix

Docklin Digital

 

Large Paid Media Agency of the Year

Booster Box

Impression

Peak Ace AG

RocketMill –  The UK’s largest employee-owned agency

The Media Image