The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

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Olga Andrienko | HEAD OF GLOBAL MARKETING | Semrush

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Jim Banks | CEO | Spades Media

Jim has been a paid media practitioner since 1999. He predates Google Adwords, that's how long he has been doing paid media. Widely regarded as one of the pioneers of paid search he's worked agency side, client side, as a consultant and on internal projects. Since 2012 he has been the CEO of Spades Media, a growth agency that works with ecommerce businesses looking for rapid growth. A frequent judge at various Don't Panic Events awards, including UK Search, European Search, UK Paid Media and returning again to be a judge for the European Paid Media Awards. Jim enjoys challenging the validity of the award entries and looks for the award worthy expertise in the paid media community.

Arianne Donoghue | Tempest Marketing

A veteran of 14 years’ experience in the industry, Arianne has worked for some of the UK best-known agencies and most-loved brands. She's passionate about helping teams and businesses do the best work they can, through driving strategy, integration and inclusion. Arianne now runs her own small consultancy where she helps agencies and brands maximise their potential.

Ellie England | Commercial Director | MICROSOFT 

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 6 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.


Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.

Richard Gregory | Co-Founder | AgencyNXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Cheryl Hill | VP of Marketing | Parallel

Cheryl Hill is the VP of Marketing at Parallel, a fashion first social commerce platform that curates user feeds to match similar users based on shopping behavior, preferences and Parallel’s proprietary fit technology. Previous to Parallel, Cheryl served for 4 years at SkipTheDishes, Canada’s leading and largest food delivery network as the Director of Digital Marketing, contributing over 1000% increase in sales and 400% user growth in the time she was there. With a passion for start-up and scale-up and as a growth leader with 19 years of experience in the digital marketing space across finance, logistics, travel & retail sectors, she has demonstrated success in driving significant return on investment, setting and achieving full funnel marketing goals based on business objectives, utilized personalization and automation, and actively pursued new and innovative ways to apply digital marketing practices to hit and exceed targets on budget.

Max Hopkinson | JOINT MD | BIND

Max is joint MD of digital marketing agency Bind. He has previously held C level marketing positions at TyresOnTheDrive, Iceland Foods and various technology startups. He learned his trade working as an Industry Manger at Google. Outside work Max is a hands on Dad, teaches children to ski and is governor of Manchester primary school Old Hall Drive Academy. His long term ambition is to change how business (and marketing) is taught in schools by leveraging talent and experience from the private sector.

Karl Lindberg | AdRelevance

Karl Lindberg is the co-founder of Sweden based digital performance marketing agency AdRelevance. AdRelevance is a Google Premier Partner and Highest Tier Meta (Facebook) Badge Partner. Karl has over 15 years experience from Paid Search and has worked with clients like Procter & Gamble, Volkswagen, Audi, Unilever, GSK and some of the fastest growing E-commerce brands in Sweden. He has organized events together with Google at the Google office and is regulary published as a thought leader in Swedish media.

Trond Lyngbø | SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Magda Marchowska-raza | Lecturer in Digital Marketing | Manchester Metropolitan University

Magda is passionate about social media marketing and creative marketing. She combines practice and research as she supports the social media efforts of small companies while finishing her PhD on value creation and consumer engagement within social media brand communities. As a Lecturer at Manchester Metropolitan University, Magda shares her passion with students.

Krzysztof Marzec | CEO | Deva Group

Head of 300+ clients agency with 16+ years of SEM experience. One of the top Google Ads & Analytics Trainers in Poland. Selected by Google for Google Partners Academy project and Big6 project. Certified in both Google Ads and Google Analytics as an individual professional. 7+ years of experience in one of Poland's largest sites - Interia.pl (Head of SEO). Lecturer at Jagiellonian University, AGH University of Science and Technology, and the Tischner European University. Speaker at dozens of conferences recently won 1st place at SEO and 1st place at SEM days at largest polish conference I love marketing. Founder and organizer of semKRK, BarCamp gathering up to 500 participants of the SEM industry.

Laura McDonald | Digital Marketing Consultant

Laura is well versed in paid media and performance marketing, having worked in the industry since 2010. With experience in both in-house and agency roles, Laura set up her own consultancy business in 2017 and has worked on over 100 advertising accounts across various industries; travel & leisure, retail, education, finance and automotive.

Aoife Mcllraith | Global Search & Digital Marketing Consultant

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Sangeetha Narasimhan | Global Acquisition Director | Mambu

Sangeetha is passionate about combining data driven marketing and storytelling to build engaging marketing programmes. Leading the acquisition marketing at Mambu, she is currently responsible for marketing contribution to revenue generation. With over 15 years of marketing experience and with a strong focus on digital demand generation in companies as Hewlett Packard Enterprise, Sage Pay, Ingenico and Worldline, Sangeetha is an expert is setting up teams, tools and running marketing initiatives to scale across geographies and help businesses build momentum. She is a keen advocate of high intent marketing and always pushes the boundaries to bring together digital and social tactics to deliver best in class customer engagement experiences.


Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.


Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Having lived in Russia and the Netherlands, Anna is currently based in Sweden and works as Performance Marketing Lead at Ericsson. In this role she is mainly focused on global SEO and PPC performance, developing and modernizing Ericsson’s martech stack, creating global processes and coaching dozens of colleagues in marketing teams around the globe.

Akvile Pareigyte | Digital Transformation Strategist & Trainer

It costs a candle nothing to light another candle”, a philosophy shared by a DX strategist, consultant and trainer Akvile Pareigyte. Having worked at top global institutions and pioneered training modules, Akvile’s innovative approach to the digital world is ingenious in its simplicity. Whether Akvile is launching a company, consulting, training or judging awards, she does so with a passion, agility and insatiable curiosity. There are no problems; there are simply challenges, which require creative solutions. Sustainability is key to her thinking – knowledge increases by sharing – hence her commitment to passing the torch on to future generations. As a consultant, she is outcomes driven, but understands that her job starts with listening. Innovative, engaging and focused, Akvile continues to illuminate the world of digital.

Neal Patel | Managing Director | Bruce Clay MENA

Neal is the Managing Director for Bruce Clay MENA, the MENA regions leading independent search and social agency. Current agency clients include multiple government entities such as Digital Dubai, Dubai Future Foundation along with global names such as Jumeirah Hotels, Johnson and Johnson, McDonald’s and LG. Prior to this Neal has been involved in various marketing related startups and has a passion for turning low performing businesses into viable high growth businesses. Neal has a deep, technical understanding of search marketing and social media and is a regular speaker at local marketing conferences.

Tiago Perdigao | CEO | Fractal Mind Portugal

Tiago is an experienced Manager with +25 years of experience in the areas of marketing, sales and retail, having worked in companies such as adidas, Jeronimo Martins, Sonae and FNAC. He has worked for adidas as Portugal Marketing Director and as Director of Brand Activation for the regions of Africa and the Middle East (MENA) where he received many media, activation and retail awards. He also as been part of several jury panels in marketing awards events on the region. A true team player, he has extensive national and international experience in various business areas so he feels at home anywhere on the globe, and in any kind of project. Always pioneering in the use of new technologies to the business world, he took on gamification as his latest challenge in 2017, currently leading Gamification startups in both Portugal and the UK. He achieved is Bachelors in Management in Portugal, followed by an MBA with Marketing focus in the UK. More recently he concluded a Post-Graduation Diploma in Retail Management and another in Arts Markets and Collections. He is also a long time Member of the CIM (MCIM) and (believe it or not!) a Chartered Accountant

Dan Petrovic | Managing Director | Dejan

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

Polly Pospelova | Digital Marketing Director | Delete

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Ric Rodreguez | Director of Strategic Projects | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.


Farhaad is the Head of Organic Performance at WorldFirst, previously he was the Head of SEO for Rightmove and Boohoo. With over 10 year’s experience in SEO he has worked in many verticals from property, fashion, finance, aviation etc working both client side and agency. His approach is to focus on holistic growth leveraging all marketing channels, not just organic. The best strategies are always the simple ones executed well.

Eyal Shnaides | User Acquisition Team Lead | Taboola

Eyal is a digital marketer with over seven years of experience in B2B advertising. Based in Tel Aviv, Eyal spearhead as User Acquisiton team Lead at Taboola. In this role he focuses on global sacle and PPC performance, improving and diversifying Taboola’s marketing machine, leading global product projects and coaching universal sales teams on the digital marketing world and it's wide potential.


In his position as CMO of design-bestseller, Pascal Skropke has been leading the strategic development of the Marketing, IT and UX/CX departments since 2018. He actively uses his previously experience in digital marketing and e-commerce to shape the brand of design-bestseller. Design-bestseller is one of Europes leading e-commerce companies for premium interior design. With a unique assortment and through expert and personal advice, design-bestseller also offers a unique special shopping experience online

Heana Thakur | Head of Paid Search | Sainsbury's | Argos

After a brief stint in creative marketing, Heana began her digital career in 2015 working for one of largest digital marketing agencies Merkle. She started as an exec fresh out of university working her way to director level. In this time, she worked on a variety of clients including Sky, The BodyShop, Uniqlo and Facebook. Outside of her day-to-day role, Heana was also involved in the recruitment of the paid search team, mentoring junior members of the department, delivering internal training sessions, working on commercial pitches and being a part of the Diversity & Leadership committee. Heana is passionate about change within organisations and sat on the Gender Pillar committee for 4 years helping to deliver events such as International Women's Day and organising networking events. She also spoke at a variety of different universities including the University of Surrey and University of Brighton to educate students about the life of a digital marketer. In November 2021, Heana switched from agency side to client side and she now leads the in-house paid search team at Sainsbury's, Argos and Habitat. 

Tomasz Trzósło | Online Marketing Expert, Trainer, and Consultant

Consultant, Strategist, E-marketer, Internet Marketing Trainer. Online marketing expert, with particular emphasis on SEM and data analysis from Google Analytics. One of the Certified Google AdWords Trainers (from 2013-2018). Author of articles and two books about Strategy, Google Ads and Analytics. Worked in polish interactive agencies and ran his agency - ROIExperts.pl. Currently, an independent manager at TomaszTrzoslo.pl works with agencies and clients from various industries and sectors. Speaker at industry events and trainer (eg. the Ministry of Digital Affairs of the Republic of Poland, Google Partners Academy (2015-2018), PPNT Gdynia, Altkom Akademia, Wartoszkolic.pl, DevaGroup Academy) . Lectured on e-commerce at the Jagiellonian University in Kraków, the University of Information Technology and Management in Rzeszów, WSB in Chorzów. In the advertising and e-commerce industry since 2008.

Ulrika Viberg | FOUNDER | UNIKORN

Ulrika Viberg is the founder and owner of the Sweden based SEO agency Unikorn. She has a solid background in all things web considered, with deep knowledge in Technical SEO, Web Projects, and Digital Strategies. As a public speaker, Ulrika has spoken at BrightonSEO 2021, SEOnerdsSwitzerland, TurnDigi, SERPconf, Women in Tech SEO and has been a panellist at two Semrush Mega Webinars. To that she was selected a panellist of the Swedish SEO awards two years in a row. Ulrika has worked in the search business since 2007, with both organic and paid search, in-house and as a consultant. Before starting her own agency, she worked with a few of the largest companies in the world, such as eBay, Rocket Internet, eDreams, and Omnicom Media Group. Ulrika started Unikorn in 2016 in order to be a full-time consultant at eBay Classifieds Global Growth Team. In 2018, Ulrika decided to take on multiple clients and converted Unikorn to an agency. Unikorn is a Sweden based SEO agency, focusing on user centric SEO. Unikorn helps larger e-commerce B2C businesses and medium B2B businesses, with the common goal of creating a solid experience for the end-user.


Marty is an entrepreneur, marketer, photographer, speaker, and BWCA wilderness guide. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Credits include PayPal, Venmo, Uber, eBay, Airbnb, Dell, LinkedIn, Etsy, Gumtree, Eurail, Firestone, INC Magazine, Amazon, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Simon Wharton | Business Strategy Director | PushON

Having led PushON for 12 years, In 2017 Simon transitioned from Managing Director to Business Strategy Director where he could apply his considerable experience in digital transformation to PushONs digital consultancy service. Simon has spent more than two decades operating within the digital sector, initially in a corporate environment, before becoming embroiled in the early days of the Manchester digital community. Alongside his business partner, Roy Wilding, he pivoted PushON out of an incarnation of a previous successful digital business. Steady planned growth has seen the business gain recognition as one of the North West’s leading eCommerce agencies. The business’ expertise in eCommerce development and its particular skill with online marketing has led to a raft of peer reviewed award wins throughout the North West, UK and Europe. Simon also has a reputation for “sticking his oar in” to drive the digital sector forward. He is a council member for Manchester Digital, lectures at local universities and was a founder of SASCon, the infamously expert digital marketing conference. He speaks at events, organises events and largely keeps himself busy both in the sector and in the community. He has four children available to keep him stressed and is the gofer for a local under 10s football team. When he finds the time to go out, you’ll most likely find him seeing a loud band somewhere.


Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

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