Judges

Ethical, transparent, and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.

None of our award judges can take part in the competition and any conflicts of interest must be declared.

The European Paid Media Awards are accredited by the Awards Trust Mark – The Independent Awards Standards Council – Trust Mark Scheme.

Our Judges

Ahmed El-Gamal
Ahmed El-Gamal | Senior Director of Marketing | Jumeirah Hotels and Resorts
After starting his career as an architect, Ahmed El Gamal transitioned into digital marketing and communications. With over 15 years of experience, Ahmed has worked across a plethora of global brands at BBDO & Proximity, followed by Emaar and MetLife. He is currently leading Global Resort Marketing as the Senior Director of Marketing at Jumeirah Hotels & Resorts from Dubai and a recent Executive MBA graduate from IE Business School.
Aline Oliveira
Aline Oliveira | Head of PPC | Comeon Group
Aline is a Head of PPC at ComeOn Group, leading Search Engine Marketing strategies for the European & North American markets. Her experience covers performance marketing across various digital channels and expertise in data, content and customer-focused strategies. Aline spent 7 years in Asia, where she worked as head of marketing, from both agency and client sides. In 2019, she moved to Europe, currently working in the gambling industry and delivering multi-language PPC strategies for global casino brands.
Anu Adegbola
Anu Adegbola | Paid Media Expert & Speaker | Clicktech Solutions
Anu has worked in Paid Search since 2008, with experiences in agencies, brands and tech companies and is currently working as a brand ambassador with ClickTech, a trusted brand helping businesses to succeed online. She’s passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth. It has meant being involved with the wider Paid Search community, which has led her to host the podcast #PPCChat Roundup and to set up an in-person PPC networking event in the UK called PPC Live. She loves seeing search managers learn, grow and find new things to test.
Asim Amin
Asim Amin | CEO | Plumm LTD
Asim has built multiple businesses that thrive on innovation and strong team collaboration. But his passion for mental health awareness comes from a personal place. His mother's struggles and his own positive experiences with therapy fuelled the desire to champion mental health awareness and fight stigma. HR promotes employee wellbeing, but funding for mental health support often lags behind. Asim, inspired by this, built Plumm, an all-in-one HR solution with mental health at its core, powered by revolutionary AI technology. By tying these crucial aspects together, companies can overcome investment hurdles and create a more holistic approach to employee wellbeing.
Cathryn Stormont
Cathryn Stormont | PPC Consultant |
Cathryn is a Freelance PPC Consultant with over 14 years experience in both Paid Social and Paid Search. Throughout her career she has worked for a mixture well known brands and leading agencies in the UK and Australia. Including Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. Cathryn has a incredible track record in achieving business growth including growing Wiggle's PPC revenue from £10m to £36m a year. She also has particular expertise in crafting successful LinkedIn Ads campaign for SAAS companies.
Charley Brennand
Charley Brennand | Founder & Paid Media Consultant |
Charley’s your typical Lancastrian and loves a blustery, hilltop walk. Less typically, she loves feed management and optimisation and declares this her “sweet spot” of paid media. With 8 years’ experience in PPC and Paid Media, Charley’s managed the UK media spend some of the North West’s most loved brands including JD Sports and webuyanycar for PPC. Now though, Charley is an independent Paid Media consultant and recently setup The PPC Academy, a community focused on lowering the barrier to entry and bridging the skills gap within Paid Media through bi-monthly events and apprenticeships.
Chikay Lo
Chikay Lo | Performance Marketing Specialist |
Chikay is a multi-award-winning Affiliate and Performance Marketing specialist who has significantly contributed to the growth and success of various brands. She was previously the Performance Marketing Director at Cult Beauty and in 2022 she founded Lo Digital, a boutique affiliate agency that maximises growth in a sustainable and efficient way. Chikay's contributions have led to notable increases in sales and brand recognition, establishing her as a pivotal figure in the digital marketing landscape.
Chris Managoudis
Chris Managoudis | Head of Performance | Spotawheel
With a background in Marketing & Advertising and a focus on digital marketing, Chris Managoudis brings over a decade of experience in devising highly effective 360-degree strategies. He has managed and consulted numerous startups and international enterprises across Europe and the USA in various industries such as Health, Automotive, iGaming, Proptech, eCommerce and Non-profit organizations. He achieved global recognition by claiming first a penalty recovery from the 2018 Medic Update within just 3 months (case study published in Search Engine Land)! As a sought-after SEO & PPC consultant, he is guiding startups and international enterprises across Europe and the USA.
Dan Saunders
Dan Saunders | Director of Digital | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Dateme Tamuno
Dateme Tamuno | Head of Digital Marketing | Londonist DMC
Dateme is a digital marketer with experience running organic and paid search campaigns for companies across several verticals. Currently, he is the head of digital marketing for a student accommodation agency in London. A regular speaker at BrightonSEO and often challenging search marketers to create a deeper understanding of the user intent that transcends the informational, navigational, commercial, and transactional classifications. He has completed ten marathons and has a goal of running 50 before he turns 50.
Harry Avent
Harry Avent | UK Affiliate Lead | The Body Shop
Working across Affiliate Network, Publisher and Agency Harry has experienced it all. He’s now brand side and has been using his skills to the benefit of his company. Previously at The Body Shop, he has been submerged into an environment where he can hone new practices and create change in the affiliate marketing world. He is looking forward to being a part of the judging panel and can’t wait to see what new innovations and campaigns the industry bring to light.
Iain Russell
Iain Russell | Head of Performance Marketing | Moneyhub
Head of Performance Marketing at Moneyhub, directing app consumer growth, performance and engagement for their direct-to-consumer app and consulting for their B2B clients. He has over 14 years of app marketing experience, working across start-up environments and long-term established businesses, covering product roadmap management, subscription modelling and building tech stacks from scratch to support marketing growth.
Ixone Isasi
Ixone Isasi | Founder | PaidStrategy
Jaime Hill
Jaime Hill | Formerly Head of Ecommerce | OakFurnitureland
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point
Jamie Crawford
Jamie Crawford | Paid Search Lead | Chalhoub Group
Jamie is a results-driven professional boasting over 15 years of expertise in the dynamic realms of digital marketing and ecommerce. With a diverse portfolio spanning multiple sectors within the retail and ecommerce industry, Jamie has had the privilege of working with some of the world's most prestigious brands. His passion lies in collaborating with these brands to meticulously craft, execute, and refine their digital strategies across all digital channels, ensuring a tailored and effective approach.
Jes Manniche
Jes Manniche | Head of Marketing | Goodwings
Jes is highly experienced in combining strategic and tactical levels with actual actions and performance. He has a successful track record in building marketing teams and strategies from both agency and client sides and has helped some of the biggest B2B and B2C companies in the Nordics with marketing strategy, paid media, and sales enablement. Today, he works at Goodwings, where he is responsible for the marketing and performance department with the agenda of making Goodwings the world's leading company within sustainable business travel. Before that, he worked for the leading HubSpot Partner in the Nordics, Radiant, where he scaled companies within the SaaS, Tech, and Professional Service industries.
Jonathan Bracewell
Jonathan Bracewell | Group Head of Marketing | J.Parker's
Group Head Of Marketing at national Horticultural retailer J.Parker’s, with over 13 years’ experience in digital, primarily covering fashion and beauty industries.
Krzysztof Marzec
Krzysztof Marzec | CEO | Deva Group
Head of 300+ clients agency with 16+ years of SEM experience. One of the top Google Ads & Analytics Trainers in Poland. Selected by Google for Google Partners Academy project and Big6 project. Certified in both Google Ads and Google Analytics as an individual professional. 7+ years of experience in one of Poland's largest sites - Interia.pl (Head of SEO). Lecturer at Jagiellonian University, AGH University of Science and Technology, and the Tischner European University. Speaker at dozens of conferences recently won 1st place at SEO and 1st place at SEM days at largest polish conference I love marketing. Founder and organizer of semKRK, BarCamp gathering up to 500 participants of the SEM industry.
Louie Lui
Louie Lui | Head of Digital Marketing | PHS Hairscience
You may recognise Louie as the speaker of Hubspot's Advanced Lead Gen seminar. Louie inspires and leads businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennials and gen z consumers. Being in performance marketing with a diverse background across industries, he finds himself loving the start up space. Louie enjoys nothing more than hanging out with fellow marketers who work on success metrics that has business impact. It's easy to spot him - his fashion accessory is a beer on his hand
Lukas Adamec
Lukas Adamec | SEM/PPC Specialist |
Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.
Lukasz Zelezny
Lukasz Zelezny | SEO Consultant |
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.
Pascal Skropke
Pascal Skropke | CMO | Design - Bestseller
In his position as CMO of design-bestseller, Pascal Skropke has been leading the strategic development of the Marketing, IT and UX/CX departments since 2018. He actively uses his previously experience in digital marketing and e-commerce to shape the brand of design-bestseller. Design-bestseller is one of Europes leading e-commerce companies for premium interior design. With a unique assortment and through expert and personal advice, design-bestseller also offers a unique special shopping experience online
Pankaj Pilaniwala
Pankaj Pilaniwala | Product Manager | Google
Pankaj is a Product Manager at Google. He is a tech enthusiast, product leader and coach. He has over a decade's experience in the tech industry and has built and launched some critical and successful products worldwide. His recent creation at Google will intersect with the developer's experience on Play Store and how they quickly integrate with the Commerce Platform. In his role as a Product Manager at Google, Pankaj is responsible for the development and launch of products that are both technically advanced and user-friendly. His strong background in technology helps him make informed decisions when it comes to product design and development. Pankaj's passion for technology platforms drives him to create products that are user-friendly and feature-rich. Through his hard work and dedication, he has managed to build a reputation as an expert in product management. With his experience, Pankaj is constantly working with teams at Google to ensure the success of their product launches. Pankaj is also an active coach and mentor, offering advice to new product managers starting out in their careers. He believes in giving back to the community through speaking engagements and mentorship events. His enthusiasm for the tech industry has made him one of the most sought-after speakers among tech professionals around the world. For Pankaj, creating and launching successful products are not just his work but also a passion. As he continues to push the boundaries of product development, Pankaj’s goal is to bring innovative and user-centric products to life that have an impact on people's lives. With his eye for detail and problem-solving skills, we can expect great things from Pankaj in the future. He is truly an inspiring innovator who is making waves in the tech industry. With his passion for technology and dedication to innovation, Pankaj has established himself as an authority on product development. As he continues to craft world-class products, we can look forward to Pankaj’s impact on the tech industry for years to come.
Plamen Popov
Plamen Popov | Head of Organic Growth | Acronis
Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.
Rejoice Oijaku
Rejoice Oijaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.
Rumyana Miteva
Rumyana Miteva | Performance Marketing Operations Director | Deliveroo
Rumyana is currently a Performance Marketing Director at Deliveroo. She is leading a global team of Paid Search, Display & Video, Paid Social and Affiliate specialists, who are delivering growth for the company through a rigorous test & learn agenda. With more than 14+ years in Digital Marketing Rumyana has expert knowledge and valuable experience helping brands acquire & retain customers through Paid Media channels. Outside of work Rumyana enjoys being a Digital Consultant for small businesses, mentoring young professionals and sharing her knowledge by speaking at events.
Sanup Pillai
Sanup Pillai | Global Head of Digital Media & MarTech | DHL Express
Sanup is a digital marketing & technology enthusiast with over 15 years of robust experience in digital strategy & adtech/mar-tech deployment. He incorporates proven ability in various aspects of senior agency/marketing tasks including technology consulting, strategy, audience research and insights media planning, alongside recommendations for activation, client management, media operations, fiscal operations and project management. Sanup is a versatile and seasoned professional who adapts well to rapidly changing environments and works closely with executive stakeholders on agency development, governance, operations and performance management.
Steve Kuncewicz
Steve Kuncewicz | Partner - Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Thuha Wright
Thuha Wright | Performance Marketing Consultant |
Thuha is a Paid Search Specialist with over 18 years of experience in the travel and luxury fashion retail industry. She loves working with data and uses this superpower to help grow businesses through paid ads.
Tom Salmon
Tom Salmon | Management Consultant |
Tom Salmon is a management consultant specialising in agency innovation, strategy, positioning and growth. Prior to running his own consultancy, Tom was managing director of the award-winning digital agency Epiphany, a £12m turnover business employing 190 people in London, Leeds and Sydney. He now also works with voluntary and community organisations to develop strategy, communications and impact.
Vania Marquez
Vania Marquez | PPC Manager | Minty Lab - Minty Square
With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.
Veronica Ruiz Morcello
Veronica Ruiz Morcello | Senior Paid Media Consultant | Totter & Tumble
Veronica is a seasoned digital marketer with almost 11 years of experience. Named one of the 10 Optmyzr Digital Marketing Sheroes of 2023, she has worked for a mix of big names, SMEs, startups, and agencies across the UK and the US, covering broad areas such as content, PR, SEO, and affiliates. For the last 8 years, she has specialised in Paid Media, working towards the perfect balance between analysis and creativity that can help brands grow and expand internationally.
Veronika Höller
Veronika Höller | Global Senior Seo Manager | CompuGroup Medical
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

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Testimonials

"We’re over the moon to share our recent triumph at the European Paid Media Awards 2023 for ‘Best Use of Amazon Ads’! The prestigious accolade recognises our exceptional ability to implement cutting-edge strategies that maximise the effectiveness of advertising campaigns on Amazon."
Booster Box
"We proudly participated in the European Paid Media Awards to commemorate our journey over the past year as a small business. We chose to compete in the Small Paid Media Agency of the Year category (for agencies with under 25 employees) to share the wealth of knowledge we’ve gained as an organisation deeply committed to giving back."
Bind Media
"This award nomination holds immense significance for us, as it serves as a true validation of the hard work, passion, and unwavering dedication poured in by every single member of our extraordinary team. As we eagerly anticipate the award results, we extend our heartfelt wishes of the best of luck to everyone nominated.” Alex Holliman
Climbing Trees
“We are delighted to be nominated in these awards alongside some of the best Paid Media campaigns in the Europe. We have a very strong entry but we know were going to be up against it, so fingers crossed. Wishing all nominees the very best of luck on the night.” Paul Walsh
Adhere
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