Categories

Please see the following descriptions for more information on each category.

For further clarification on the judging criteria, click here, or visit the Entry Essentials page for more information on guidelines and entry fees.

Don’t forget to take a look at the new categories for 2024 below.

SECTOR & CAMPAIGN AWARDS

Every industry and sector is different, not just in terms of business area, but in terms of rules, competition, tactics, and strategies that make you stand out from the crowd. In each sector-based category, judges will be examining the thinking, approach and implementation of campaigns that achieve business goals and outstanding results, whether that is through technical innovation, strategic use of data or creative use of content across media platforms.

CLIENT-LED CAMPAIGN OF THE YEAR
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Show judges how working closely with clients and following their lead has achieved results for both parties. The winning campaign will have effectively leveraged paid advertising platforms to achieve measurable results, such as increased brand visibility, engagement, and ultimately, a positive impact on the client's business objectives.
CUSTOMER-LED CAMPAIGN OF THE YEAR
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Judges are looking for customer experience and journey to be at the heart of your paid media campaign objectives and results.
DISPLAY CAMPAIGN OF THE YEAR
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This award recognises the excellent use of images, video animation and text delivered across various end devices to deliver outstanding results. Judges want to understand how pop-ups, Google Display, banners and video ads have been strategically used to achieve campaign goals.
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PAID MEDIA AGENCY LED CAMPAIGN OF THE YEAR
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Judges are looking for a campaign where paid media has led and delivered outstanding results that have exceeded objectives.
PAID SOCIAL CAMPAIGN OF THE YEAR
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Campaigns across social media have become an integral part of a campaign. Judges are looking for campaigns which demonstrate that social channels have been successful at delivering results.
SHOPPING ADS CAMPAIGN OF THE YEAR
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Open to agencies working with retail organisations to boost traffic to websites, broaden online presence and drive sales.
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PAID SEARCH CAMPAIGN OF THE YEAR
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Open to agencies working in any industry vertical. Judges are looking for a campaign that has seen results from the use of search engines to your objectives.
TRAVEL / LEISURE CAMPAIGN OF THE YEAR
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From travel to sport to gaming – this category celebrates campaigns that put downtime on your audience's agenda.
RETAIL CAMPAIGN OF THE YEAR
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Buy, buy, buy – If innovative paid media decisions have led to checkouts, then showcase how you did it to impress our judges.
FINANCE CAMPAIGN OF THE YEAR
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Financial campaigns have many rules and regulations, judges are looking for campaigns that kept to them but broke records for engagement and results.
HOSPITALITY CAMPAIGN OF THE YEAR
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In a tough industry sector, when Judges are looking for a paid media campaign that has demonstrated no reservation in relation to creativity to drive bookings.
LOCAL CAMPAIGN OF THE YEAR
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Local engagement can be essential to small and large businesses. This award recognizes campaigns that have effectively leveraged paid advertising channels to engage and resonate with local communities, showcasing innovation, creativity, and strategic prowess in reaching geographically defined target markets.
CHARITY CAMPAIGN OF THE YEAR
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Charity campaigns are about raising awareness and encouraging action in this category Judges want to see how you achieved outstanding engagement to drive donations and charitable efforts.
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BEST INTEGRATED PAID MEDIA CAMPAIGN
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Judges want to see how campaigns utilised multiple channels to achieve results based on initial objectives and target audience
BEST USE OF LINKEDIN ADS
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Judges want to learn how campaigns utilised LinkedIn Ads to meet objectives and achieve key metrics.
BEST USE OF FACEBOOK / INSTAGRAM ADS
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Paid media excellence across Facebook and Instagram ad campaigns are being rewarded by industry experts, judges would like to see your key objectives and the tactics you used to achieve results.
BEST USE OF AMAZON ADS
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Judges want to learn how campaigns utilise Amazon ads to meet objectives and your key metrics.
BEST USE OF APPLE SEARCH ADS
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Judges want to learn how campaigns have been created and adapted to achieve success across Apple Search.
BEST USE OF SNAPCHAT ADS
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Judges want to learn how campaigns utilise Snapchat ads to meet objectives and achieve your key metrics.
BEST USE OF TIKTOK ADS
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Judges want to learn how campaigns utilise TikTok ads and the specific platform anomalies, guidelines and rules to drive results.
BEST USE OF VIDEO
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Moving images and video have become an integral part of engaging targeted audiences. Judges want to understand your audience, your images and your paid spend results.
BEST USE OF DATA
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The key to success is the data you work with. Judges want to understand how you used data to create and implement campaigns and achieve results.
BEST USE OF ATTRIBUTION
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Evaluation of key marketing touchpoints is essential for paid media success, what decisions did you make to determine what had the greatest impact?
BEST USE OF AUTOMATION
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Judges want to understand how you utilised automation to speak to your audience, customise experience and maintain communication through use of omnichannel tactics.
NEW TO 2024: BEST USE OF AI IN PAID MEDIA
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This category celebrates exceptional applications of artificial intelligence that have revolutionized and optimized paid media campaigns. Judges will recognizes campaigns that have demonstrated innovative and strategic integration of AI technologies to enhance targeting, personalization, and overall performance across various digital platforms.

INNOVATION & TECHNOLOGY AWARDS

These categories celebrate the innovative tech that is enhancing the way teams and agencies do business and achieve results. Judges are looking for game-changing tools, innovative technology that disrupts and improves working, and exceptional results.

PAID SEARCH TECHNOLOGY OF THE YEAR
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Judges want to recognise Europe\'s leading Paid Search Technology.
SOCIAL TECHNOLOGY OF THE YEAR
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This award recognizes the groundbreaking innovations and advancements in social technology that have significantly influenced and elevated the landscape of paid media campaigns. The category celebrates technologies that have demonstrated exceptional effectiveness in enhancing the targeting, engagement, and overall success of paid media initiatives across various social platforms.
DISPLAY TECHNOLOGY OF THE YEAR
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This award acknowledges and celebrates outstanding innovations and advancements in display technology that have significantly impacted the landscape of paid media campaigns. The judges are looking for technologies that have demonstrated exceptional effectiveness in optimizing visual advertising, enhancing user engagement, and driving measurable results across display advertising platforms.
INNOVATION AWARD
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An award to recognise and reward innovation in biddable media.

AGENCY & TEAM

Every agency and team face challenges, but it is how you overcome them to be triumphant that makes you great. Judges will consider company culture and employee development, quality of work, client wins and retention and growth and profitability. Entries include details of the team, evidence of exceptional work that is transformational and delivers exceptional results, ROI, team development, training opportunities and staff retention.

RISING STAR AWARD
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Talent and innovation can be found in the new order. This award recognises the future and the people who make it bright. For media professionals under 30 years of age on 6 April 2022.
IN-HOUSE PAID MEDIA TEAM OF THE YEAR
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You and the team are brilliant at paid media and deserve this accolade to show the world you are the best in-house.
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START-UP PAID MEDIA AGENCY OF THE YEAR
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You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
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SMALL PAID MEDIA AGENCY OF THE YEAR (UNDER 25 EMPLOYEES)
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Your team maybe small but you are brilliant at paid media and deserve this accolade to show the world you are the best in the business
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LARGE PAID MEDIA AGENCY OF THE YEAR (26+ EMPLOYEES)
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You and the team are brilliant at paid media and deserve this accolade to show the world you are the best in the business.

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Testimonials

"We’re over the moon to share our recent triumph at the European Paid Media Awards 2023 for ‘Best Use of Amazon Ads’! The prestigious accolade recognises our exceptional ability to implement cutting-edge strategies that maximise the effectiveness of advertising campaigns on Amazon."
Booster Box
"We proudly participated in the European Paid Media Awards to commemorate our journey over the past year as a small business. We chose to compete in the Small Paid Media Agency of the Year category (for agencies with under 25 employees) to share the wealth of knowledge we’ve gained as an organisation deeply committed to giving back."
Bind Media
"This award nomination holds immense significance for us, as it serves as a true validation of the hard work, passion, and unwavering dedication poured in by every single member of our extraordinary team. As we eagerly anticipate the award results, we extend our heartfelt wishes of the best of luck to everyone nominated.” Alex Holliman
Climbing Trees
“We are delighted to be nominated in these awards alongside some of the best Paid Media campaigns in the Europe. We have a very strong entry but we know were going to be up against it, so fingers crossed. Wishing all nominees the very best of luck on the night.” Paul Walsh
Adhere
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