Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the How To Enter page for more information on guidelines and entry fees.
Sector & Campaign Awards
Every industry and sector are different, not just in terms of business area, but in terms of rules, competition, tactics and strategies that make you stand out from the crowd. In each sector-based category, judges will be examining the thinking, approach and implementation of campaigns that achieve business goals and outstanding results, whether that is through technical innovation, strategic use of data or creative use of content across media platforms.
Client-Led Campaign of the YearShow judges how working closely with clients and following their lead has achieved results for both parties.
Customer-Led Campaign of The YearJudges are looking for customer experience and journey to be at the heart of your paid media campaign objectives and results.
Display Campaign of the YearThis award recognises the excellent use of images, video animation and text delivered across various end devices to deliver outstanding results. Judges want to understand how pop-ups, Google Display, banners and video ads have been strategically used to achieve campaign goals.
Paid Media Agency Led Campaign of the YearJudges are looking for a campaign where paid media has led and delivered outstanding results that have exceeded objectives.
Paid Social Campaign of the YearCampaigns across social media have become an integral part of a campaign. Judges are looking for campaigns which demonstrate that social channels have been successful at delivering results.
Shopping Ads Campaign of the YearOpen to agencies working with retail organisations to boost traffic to websites, broaden online presence and drive sales.
Paid Search Campaign of the YearOpen to agencies working in any industry vertical. Judges are looking for a campaign that has seen results from the use of search engines to your objectives.
Travel / Leisure Campaign of the YearFrom travel to sport to gaming – this category celebrates campaigns that put downtime on your audience's agenda.
Retail Campaign of the YearBuy, buy, buy – If innovative paid media decisions have led to checkouts, then showcase how you did it to impress our judges.
Finance Campaign of the YearFinancial campaigns have many rules and regulations, judges are looking for campaigns that kept to them but broke records for engagement and results.
Hospitality Campaign of the YearIn a tough industry sector, when Judges are looking for a paid media campaign that has demonstrated no reservation in relation to creativity to drive bookings.
Local Campaign of the YearLocal engagement can be essential to small and large businesses, if your campaign drove traffic the distance, Judges want to know what you did to achieve engagement and results.
Charity Campaign of the YearCharity campaigns are about raising awareness and encouraging action in this category Judges want to see how you achieved outstanding engagement to drive donations. And charitable efforts
Best Integrated Paid Media CampaignJudges want to see how campaigns utilised multiple channels to achieve results based on initial objectives and target audience
Best Use of LinkedIn AdsJudges want to learn how campaigns utilised LinkedIn Ads to meet objectives and achieve key metrics.
Best Use of Facebook / Instagram AdsPaid media excellence across Facebook and Instagram ad campaigns are being rewarded by industry experts, judges would like to see your key objectives and the tactics you used to achieve results.
Best Use of Amazon AdsJudges want to learn how campaigns utilised Amazon Ads to meet objectives and your key metrics.
Best Use of Apple Search AdsJudges want to learn how campaigns have been created and adapted to achieve success across Apple Search.
Best Use of Snapchat AdsJudges want to learn how campaigns utilised Snapchat Ads to meet objectives and achieve your key metrics.
Best Use of TikTok AdsJudges want to learn how campaigns utilised TikTok Ads and the specific platform anomalies, guidelines and rules to drive results.
Best Use of VideoMoving images and video have become an integral part of engaging targeted audiences. Judges want to understand your audience, your images and your paid spend results.
Best Use of DataThe key to success is the data you work with. Judges want to understand how you used data to create and implement campaigns and achieve results.
Best Use of AttributionEvaluation of key marketing touchpoints is essential for paid media success, what decisions did you make to determine what had the greatest impact?
Best Use of AutomationJudges want to understand how you utilised automation to speak to your audience, customise experience and maintain communication through use of omnichannel tactics.
Innovation / Technology Awards
Paid Search Technology of the YearJudges want to recognise Europe's leading Paid Search Technology.
Social Technology of the YearAn award to recognise the Europe's leading Paid Media Social Technology.
Display Technology of the YearAn award to recognise the Europe's leading Display Technology.
Innovation AwardAn award to recognise and reward innovation in biddable media.
Agency & Team
European Paid Media celebrates agencies and teams. Every agency and team face challenges, but it is how you overcome them to be triumphant that makes you great. Judges will consider company culture and employee development, quality of work, client wins and retention and growth and profitability. Entries include details of the team, evidence of exceptional work that is transformational and delivers exceptional results, ROI, team development, training opportunities and staff retention.