Published by Sarah Power
Published Date 11.11.2024 
“The campaign’s impressive execution in targeting audiences demonstrates strategic prowess and operational excellence” – European Paid Media Awards
We are delighted to announce that Bonded has been crowned the Client-Led Campaign of the Year at the European Paid Media Awards 2024. This prestigious award celebrates paid media contributions and is a testament to the dedication of our Bonded team and our commitment to delivering exceptional results for our clients.
The success of our award-winning campaign for women’s fashion retailer Pink Boutique has left us feeling tickled pink. Pink Boutique is a North East Business like us, and a business that values great quality clothing for affordable prices. By adopting a client-first approach, we were able to gain a deep understanding of Pink Boutique’s goals and needs, Bonded was able to develop a strategy that overcame challenges, superseded expectations and achieved impressive results for the business.
Through a combination of human-centric and data-driven insights, our team was able to provide an innovative and effective campaign for Pink Boutique that resulted in significant revenue growth of 145% YOY in paid search and 97.5% in paid social. This growth was driven by our ability to exceed the ROAS target for six consecutive months and increase transactions by 90% through paid social. Our strategic approach not only helped boost revenue, but boosted Pink Boutique’s brand and customer relationships.
Key highlights of our award-winning strategy:
- Account restructuring: rebuilding the client’s accounts allowed us to align with business objectives and target high-intent audiences.
- Team collaboration: a communicative strategy helped to prevent challenges faced by relying on algorithms.
- Seasonal campaigns: tailoring campaigns to key trading periods helped maximise visibility and sales.
Find out more about our paid social offering, to discover how our team works alongside paid search to deliver outstanding results.
“We are beyond honoured to be accepting this award from the European Paid Media Awards. Not only does this award showcase the strength of our team at Bonded, it also demonstrates the power of prioritising client-focused, human connections to achieve success. We look forward to continuing our innovative work for future clients” – Steve Underwood, Managing Director at Bonded.
Contact Bonded today to discuss your marketing goals and learn more about our client-centric approach. Let’s work together to create award-winning campaigns that drive exceptional results.
