Published by Sue Johns-Chapman
Published Date 22.10.2025 
Writing a killer entry is your chance to turn great results into a trophy-worthy story. Here are 7 simple steps to make your submission stand out to the judges:
1. Start with clear objectives – Define your KPIs, target audience, and strategy upfront. Judges love entries that show you knew exactly what success looked like before you started.
2. Tell a story, not just stats – Bring your campaign to life. Show the challenge, the idea, and the impact, and make it engaging enough to remember. Judges are humans, so don’t AI your answers; they want the real story.
3. Prove performance with data – Back up your claims with solid results. Include metrics that matte, ROAS, CPA, CTR, conversion uplift, revenue, and link them clearly to your goals.
4. Highlight innovation – Whether it’s testing new formats, leveraging AI, or nailing audience segmentation, show how you went beyond best practice to deliver something special.
5. Make it easy to read – Keep it concise (don’t exceed the word count), focused, and well-structured. Judges review a lot of entries; make yours the one that makes it easy to judge against criteria and memorable.
6. Credit your team and partners – Recognise collaboration and expertise. Great paid media is a team sport. Testimonials work wonders.
7. Finish with impact – End strong. Summarise your success, your learnings, and why your work deserves to win. Remember what your objectives were and tie your results back to them.
Our Top Tip – Think like a judge. Be clear, be honest, and show how your campaign delivered measurable, meaningful results. That’s what wins awards, every time.
