Harbingers shortlisted across multiple categories at the European Paid Media Awards 2026

Harbingers has been shortlisted in multiple categories at the European Paid Media Awards 2026 for campaigns delivered for brands including Skalnik, Kärcher, enova365 and Oknoplast.

For our team, this recognition means much more than a place on the shortlist. It shows that ambitious paid media work from Poland stands at the level of the strongest campaigns in Europe. It also shows what we believe deeply at Harbingers: paid media should not be reduced to buying traffic, optimising bids or reporting ROAS. At its best, it becomes a business growth engine.

Who we are

Harbingers is a digital marketing agency supporting e-commerce, B2B, retail, manufacturers, exporters and international brands in growing online sales. We combine paid media, SEO, content marketing, analytics, social media, CRO, automation, strategy and AI-powered processes to help our partners scale in a measurable and sustainable way.

We take a systems-level view of growth — not a set of isolated services. We look at the whole growth system: the data, the offer, the product feed, the campaign structure, the customer journey, the landing page, the communication and the final business result.

Our work is built around close cooperation with clients. We believe the best results happen when the agency and the client work as one team, with shared goals, transparent reporting and a clear understanding of what success means for the business, not only for the ad account.

Over the years, Harbingers has developed its own processes, frameworks and AI-supported tools to make campaign management faster, smarter and more precise. Technology scales our capacity; strategic judgment and accountability for results remain human.

The shortlisted campaigns

Our shortlisted campaigns reflect the variety of challenges that modern paid media teams face today. They cover areas such as:

Skalnik: Shopping Ads Campaign of the Year

The campaign for Skalnik was shortlisted in the Shopping Ads Campaign of the Year category.

Skalnik operates in the outdoor and mountaineering retail market, where competition is intense and customer decisions are often shaped by product specificity, seasonality, stock availability and price sensitivity. In this project, paid media became much more than a sales channel. It became a tool for managing product rotation and commercial priorities.

The campaign was built around a more strategic use of automation and product data. Instead of treating the catalogue as one uniform set of products, the team aligned campaign structure with broader commercial priorities, helping Google Ads support not only sales growth but also smarter product management.

Kärcher: B2B Campaign of the Year

The campaign for Kärcher was shortlisted in the B2B Campaign of the Year category.

In this project, which focused on the Professional appliances segment, the main objective was to strengthen the quality and business relevance of leads generated through paid media. Harbingers refined the paid media approach to better support lead qualification and sales team needs. The goal was to help paid media deliver contacts that were more relevant for the sales team and closer to real business opportunities. This case is a strong example of how B2B campaigns need to be measured not only by CPL, but also by lead quality, sales readiness and pipeline value.

enova365: Finance Campaign of the Year

The campaign for enova365 was shortlisted in the Finance Campaign of the Year category.

enova365 operates in the financial management and ERP software market. The campaign focused on enterprise lead generation at a time when Polish businesses were preparing for regulatory changes connected with the National e-Invoicing System, known as KSeF.

The strategic decision was to stand out in a market where many software providers were communicating around the same regulatory topic. Harbingers used a more distinctive creative approach to reach decision-makers in medium and large companies and present the topic in a way that was closer to their business context. A dedicated landing page helped provide additional context and pre-qualify user interest before the sales conversation.

Oknoplast: Lead Gen Campaign of the Year

The campaign for Oknoplast was shortlisted in the Lead Gen Campaign of the Year category.

This was a full-funnel winter-to-spring lead generation campaign. The challenge was to build interest during the colder months and convert that interest when purchase intent became stronger in spring.

Each phase of the campaign had a clear role in moving users closer to conversion. Winter activity supported visibility, awareness and visits to showrooms, while later stages focused more strongly on conversion through paid search and lead generation formats. The campaign showed how lead generation can work more effectively when it is planned as a connected journey, not as a single conversion push.

What being shortlisted means to us

Receiving numerous nominations at the European Paid Media Awards 2026 is an important moment for Harbingers. It recognises the work of our paid media teams, analysts, strategists, project leaders and clients who trusted us with ambitious goals.

“Being shortlisted at the European Paid Media Awards is a strong signal that our approach to paid media is moving in the right direction. For us, performance marketing has never been only about campaign settings. It is about understanding the client’s business, using data wisely and building systems that support real growth. Preparing the entries was also a valuable exercise — it pushed us to step back and look at each campaign with fresh eyes. It reminded us how much impact is built through consistent, daily cooperation between our team and our partners,” says Borys Marushchak, Head of Performance, Harbingers.

The entry process itself was demanding, but also rewarding. It pushed us to look at each campaign not only through the lens of results, but also through the clarity of the challenge, the quality of the strategy, the implementation and the broader business impact.

Paid media needs a broader perspective

The paid media landscape has changed dramatically. Automation, AI, Performance Max, broad match, rising costs and more complex purchase journeys mean that campaign management alone is no longer enough.

Brands need partners who understand data, technology, sales, margins, seasonality, customer intent and the wider business model. That is why we treat paid media as part of a larger growth ecosystem.

Our several nominations nominations at the European Paid Media Awards 2026 are a reason to celebrate, and a reminder of how much further there is to go. We are proud to represent Polish digital marketing on the European stage, and even prouder to do it together with our partners.