News Article ————

Eyes on the Prize: Nine Nominations for Traffic Builders at the European Paid Media Awards 2023

Author image Published by Jasiah Jasiah
Published Date 21.07.2023

At Traffic Builders we strive to push marketing boundaries by offering full-funnel marketing services to over 70 clients around the world. We develop award-winning strategies by implementing our own REAN®-model and -framework. The proven-effective REAN®-model ensures an integrated approach in which campaign objectives, marketing channels, communication and KPIs are aligned optimally. We are proud to share with you that as Traffic Builders we have been nominated 8 times at the European Paid Media Awards 2023. Furthermore, our colleague Daphne Kesler has been nominated for the Rising Star Award!

Nominations

Of our nine case entries, eight have been nominated with three different clients, within seven different categories. Our nominations are:

  • Display Campaign of the Year – LeasePlan Bank: Real-Time Buyer Persona Optimization
  • Paid Social Campaign of the Year – Refurbished: combining AI and social automation for hyper-relevant targeting
  • Paid Search Campaign of the Year – Mediq: Ensuring insurance switchers
  • Finance Campaign of the Year – LeasePlan Bank: Real-Time Buyer Persona Optimization
  • Best Integrated Paid Media Campaign – Mediq: Switching Campaigns -50% Cost Per Lead
  • Best use of Facebook/Instagram Ads – Refurbished: combining AI and social automation for hyper-relevant targeting
  • Best use of Automation
    • LeasePlan Bank: Real-Time Buyer Persona Optimization
    • Refurbished: combining AI and social automation for hyper-relevant targeting

Apart from these nominations, our own Daphne Kesler has been nominated for the Rising Star Award, a prize she fully deserves. We would be honored to take home a European Paid Media Award. Prizes are never the goal for Traffic Builders. However, they would be hard evidence of the great work our team delivers every day. Additionally, winning would be a recognition of the great collaboration with our clients, in this case, LeasePlan Bank, Refurbished and Mediq. We would like to take this moment to thank them for their hard work and their trust in Traffic Builders.

Leaseplan Bank & Traffic Builders

For LeasePlan Bank we developed a strategy for finding the core audience, without the use of third-party audiences, remarketing audiences or cookies. We built a campaign combining the right platforms with AI. We won the financial market using data and factual behavior, rather than fighting the competition on TV.

Refurbished & Traffic Builders

We combined AI, data and social automation to develop automated and personalized campaigns. The result for Refurbished? Buyer motives and buyer personas formed the basis for our strategy. By creating hundreds of personalized ads automatically with smart rules, we saved a lot of time while still being highly relevant.

Mediq & Traffic Builders

For Mediq we build a strategy for generating leads during the “Insurance Switchers” period. We successfully halved the CPL using the right tooling and AI. We would not have been able to achieve these results without cooperating smoothly.

Fingers crossed for Daphne

As icing on the cake our own Daphne Kesler has been nominated for the Rising Star Award. As Growth & Innovation Consultant she exceeds all expectations in terms of product innovation, knowledge acquisition & sharing, consultancy goals, personal development, and collaborative teamwork. She single-handedly set up our groundbreaking partnership with the social automation tool Hunch. Furthermore, she is responsible for launching Marketplaces as a service and for landing AI within the organization. We are extremely proud of Daphne and will keep our fingers crossed for her to win the Rising Star Award!

Traffic Builders

Founded in 2001 as one of the first PPC and SEO agencies in The Netherlands, Traffic Builders has over 22 years of experience with digital marketing and analytics. As a full-funnel marketing agency, we enable you to reach the right people at the right moments, with the most appealing message, in every phase of the customer journey. With a team of approximately 60 highly experienced specialists and consultants, we offer full-funnel marketing services like strategy, customer experience optimization, SEO, SEA, programmatic advertising, social media, content marketing, marketplaces, digital analytics and email marketing. These specialists and consultants are experienced in competitive industries, from E-commerce, Finance, and Insurance, to Automotive and Health care.

Unbound Group

Traffic Builders is part of Unbound, a platform organization consisting of Traffic Builders, Shoq, Datahive360 and Traffic Builders People. Through Unbound we offer expertise in all aspects of marketing, such as brand development, creatives, digital marketing, data management and staffing and inhousing. This way, we can develop holistic brand- and campaign concepts for our clients, that align with our full-funnel vision on media.

REAN®-model

To provide clients with award-winning strategies, we use our own REAN®-model and -framework. The model is used to develop, execute, and adjust effective marketing strategies, by ensuring synergy between marketing channels and focus on the right metrics within the different phases of the customer journey. The model has been proven effective for chances or challenges in numerous disciplines, including digital transformation, proposition development and communication, marketing strategy and budgeting, and KPI’s and marketing channel management.

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