Published by isobel.regan@dontpanicprojects.com
Published Date 21.07.2023 
In the ever-increasing speed of change in today’s digital marketing landscape, staying ahead of the curve is not a nice to have, but completely essential. This has been acknowledged in Performics UKs’ two nominations at the European Paid Media Awards, which we are thrilled and proud to have received. Our Technology & Intelligence team’s intelligent use of data through our proprietary solution, IBP, and our innovative approach to competitor insights with Social Intelligence have earned us recognition in the categories of Best Use of Data and Innovation Award.
Performics UK’s Technology and Intelligence (T&I) team, established just over three years ago, were presented with the challenge of creating bespoke, modular solutions, that would streamline advertisers’ channel usage. Our forward-thinking approach has resulted in the development of over 20 proprietary solutions, dedicated to increasing efficiency and growing revenue in this competitive market. These tools span across multiple markets and are widely adopted throughout the agency, forming an integral part of our client’s strategies.
Our first shortlisted award is in the category of Best Use of Data for the proprietary tool IBP. Acknowledging the existence of the incredibly large volume of data generated by over 8 billion daily Google searches, we realised the need for an automated SERP analysis tool to harness the data effectively. IBP was built as an insight’s framework, enabling analysis of search data whilst providing brands with valuable insights into consumer intent, market trends, and competitor analysis; transforming the way our clients approach their digital strategies.
Our second nomination recognises another of our proprietary tools, Social Intelligence (which won the Award for Best Innovation in 2022!) With most Facebook ads utilising dark posts, understanding the paid social landscape can be challenging for brands. Social Intelligence provides our teams with a competitive understanding of the social media landscape. By providing competitor spend estimates, Social Intelligence offers an innovative, brand safe solution. This tool equips our clients with the insights necessary to execute high-performing campaigns.
All colleagues at Performics acknowledge the national recognition received through the European Paid Media Awards. The nominations not only highlight the innovative origins of our tech solutions, but also emphasise how we leverage client data to drive successful campaigns. These nominations serve as a testament to our teams’ dedication to building industry-leading products and our ability to harness the power of data effectively.
With our revolutionary solutions, we aim to keep ourselves amongst the best in business, providing exceptional results for our clients, while remaining at the forefront of emerging tech.
