Published by Jasiah Jasiah
Published Date 03.10.2023 
At Traffic Builders we strive to push marketing boundaries by offering full-funnel marketing services to over 70 clients around the world. We develop award-winning strategies by implementing our own REAN®-model and -framework. The proven-effective REAN®-model ensures an integrated approach in which campaign objectives, marketing channels, communication and KPI’s are aligned optimally. We are proud to announce that we won at the European Paid Media Awards 2023.
Best Integrated Paid Media Campaign with Mediq
Together with Mediq, we won gold in the category Best Integrated Paid Media Campaign with our switchers campaign. In the campaign, we generated leads during the switching period of health insurers. We used an omnichannel approach and combined different channels with optimal frequency. Thanks to our partnership with Quantcast, we can create and reach the right digital target groups, despite strict regulations in the medical world. This way, we could deal with limitations and third party tooling was not necessary. The result? A CPL that’s 50% better than the target!
Jury report
We loved this outstanding cross channel approach to the integrated campaign. We were impressed by their strategic use of Quantcast, which allowed them to stay ahead of the challenges and achieve remarkable results. This campaign exemplified excellence in integrating various channels seamlessly. Well Done!
Collaboration with Mediq
The collaboration with Mediq is fruitful; we have already won numerous awards together. In 2023 and 2021 we won at the Global Search Awards and in 2021 we won silver and bronze at the Dutch Search Awards. We would like to thank Mediq for their trust in Traffic Builders and for the pleasant collaboration. We are looking forward to lifting this to a an even higher level in the next few years.
About Traffic Builders
Founded in 2001 as one of the first PPC and SEO agencies in The Netherlands, Traffic Builders has over 22 years of experience with digital marketing and analytics. As a full-funnel marketing agency, we enable you to reach the right people at the right moments, with the most appealing message, in every phase of the customer journey. With a team of approximately 60 highly experienced specialists and consultants, we offer full-funnel marketing services like Strategy, Customer Experience Optimization, SEO, SEA, Programmatic Advertising, Social Media, Content Marketing, Marketplaces, Digital Analytics and E-mail Marketing. These specialists and consultants are experienced in competitive industries, from E-commerce, Finance, and Insurance, to Automotive and Health care.
Unbound Group
Traffic Builders is part of Unbound, a platform organization consisting of Traffic Builders, Shoq, Datahive360 and Traffic Builders People. Through Unbound we offer expertise in all aspects of marketing, such as brand development, creatives, digital marketing, data management and staffing and inhousing. This way, we can develop holistic brand- and campaign concepts for our clients, that align with our full-funnel vision on media.
REAN®-model
To provide clients with award-winning strategies, we use our own REAN®-model and -framework. The model is used to develop, execute, and adjust effective marketing strategies, by ensuring synergy between marketing channels and focus on the right metrics within the different phases of the customer journey. The model has been proven effective for chances or challenges in numerous disciplines, including digital transformation, proposition development and communication, marketing strategy and budgeting, and KPI’s and marketing channel management.
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