News Article ————

Gold for Traffic Builders at the European Paid Media Awards 2023

Author image Published by Jasiah Jasiah
Published Date 03.10.2023

At Traffic Builders we strive to push marketing boundaries by offering full-funnel marketing services to over 70 clients around the world. We develop award-winning strategies by implementing our own REAN®-model and -framework. The proven-effective REAN®-model ensures an integrated approach in which campaign objectives, marketing channels, communication and KPI’s are aligned optimally. We are proud to announce that we won at the European Paid Media Awards 2023.

Best Integrated Paid Media Campaign with Mediq

Together with Mediq, we won gold in the category Best Integrated Paid Media Campaign with our switchers campaign. In the campaign, we generated leads during the switching period of health insurers. We used an omnichannel approach and combined different channels with optimal frequency. Thanks to our partnership with Quantcast, we can create and reach the right digital target groups, despite strict regulations in the medical world. This way, we could deal with limitations and  third party tooling was not necessary. The result? A CPL that’s 50% better than the target!

Jury report

We loved this outstanding cross channel approach to the integrated campaign. We were impressed by their strategic use of Quantcast, which allowed them to stay ahead of the challenges and achieve remarkable results. This campaign exemplified excellence in integrating various channels seamlessly. Well Done!

Collaboration with Mediq

The collaboration with Mediq is fruitful; we have already won numerous awards together. In 2023 and 2021 we won at the Global Search Awards and in 2021 we won silver and bronze at the Dutch Search Awards. We would like to thank Mediq for their trust in Traffic Builders and for the pleasant collaboration. We are looking forward to lifting this to a an even higher level in the next few years.

About Traffic Builders

Founded in 2001 as one of the first PPC and SEO agencies in The Netherlands, Traffic Builders has over 22 years of experience with digital marketing and analytics. As a full-funnel marketing agency, we enable you to reach the right people at the right moments, with the most appealing message, in every phase of the customer journey. With a team of approximately 60 highly experienced specialists and consultants, we offer full-funnel marketing services like Strategy, Customer Experience Optimization, SEO, SEA, Programmatic Advertising, Social Media, Content Marketing, Marketplaces, Digital Analytics and E-mail Marketing. These specialists and consultants are experienced in competitive industries, from E-commerce, Finance, and Insurance, to Automotive and Health care.

Unbound Group

Traffic Builders is part of Unbound, a platform organization consisting of Traffic Builders, Shoq, Datahive360 and Traffic Builders People. Through Unbound we offer expertise in all aspects of marketing, such as brand development, creatives, digital marketing, data management and staffing and inhousing. This way, we can develop holistic brand- and campaign concepts for our clients, that align with our full-funnel vision on media.

REAN®-model

To provide clients with award-winning strategies, we use our own REAN®-model and -framework. The model is used to develop, execute, and adjust effective marketing strategies, by ensuring synergy between marketing channels and focus on the right metrics within the different phases of the customer journey. The model has been proven effective for chances or challenges in numerous disciplines, including digital transformation, proposition development and communication, marketing strategy and budgeting, and KPI’s and marketing channel management.

Facebook: https://www.facebook.com/TrafficBuildersNL/

LinkedIn: https://www.linkedin.com/company/traffic-builders-pushing-marketing-boundaries/

Twitter: https://twitter.com/trafficbuilders

Instagram: https://www.instagram.com/trafficbuilders

Share Facebook LinkedIn Twitter

Related News

Image: Booster Box: Leading the Charge in Paid Media Excellence Booster Box: Leading the Charge in Paid Media Excellence We are ecstatic to announce that Booster Box has been shortlisted for three categories at the European Paid Media Awards 2024! This recognition underscores our innovative approach and exceptional results in performance marketing. Here’s an in-depth look at the outstanding work that earned us nominations and why this recognition is a pivotal moment for our […] Read More
Image: Manna Shortlisted for Best Use of Facebook Ads: Breaking Barriers in Digital Marketing Using AI Manna Shortlisted for Best Use of Facebook Ads: Breaking Barriers in Digital Marketing Using AI We are excited to announce that Manna, the leading marketing agency in home improvement and medical services, has been shortlisted in the European Paid Media Awards, nominated for the category “Best Use of Facebook Ads” for our innovative campaign, “AI-Enhanced Campaign for Authentic Engagement – Manna x Audika Poland.” This recognition demonstrates our commitment to […] Read More
Image: s360 is shortlisted for 5 categories at the European Paid Media Awards 2024 s360 is shortlisted for 5 categories at the European Paid Media Awards 2024 A leading Northern European digital marketing agency has been shortlisted for their two cases submitted across five categories: We are thrilled about this recognition from the European Paid Media Awards. This acknowledgment is truly a testament to the strong and close collaborations we have with our clients and highlights the dedication and hard work we […] Read More