News Article ————

Unleashing Success: Behind Our European Paid Media Award 2023 Win

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 23.10.2023

Celebrating Excellence

We’re over the moon to share our recent triumph at the European Paid Media Awards 2023 for ‘Best Use of Amazon Ads’! The prestigious accolade recognises our exceptional ability to implement cutting-edge strategies that maximise the effectiveness of advertising campaigns on Amazon.

A Legacy of Success

This recognition comes on the heels of our previous achievements, including being named “PPC Agency of the Year” at the Global Agency Awards 2022 and “Best Small PPC Agency of the Year” at the European Search Awards 2019. We’re incredibly proud of our team’s dedication and expertise, and we’re grateful for the trust our clients place in us.

Our award-winning entry focused on our collaboration with Tenacta Group SPA, an Italian industrial hub with over 350 employees and renowned brands like Imetec and Bellissima. The strategic approach was anchored in leveraging Amazon’s most advanced technologies to optimise visibility and return on investment for the company’s campaigns.

Overcoming Challenges: A Strategic Triumph

One of our major challenges was posed by the limited budget and Amazon Ads’ accelerated delivery settings, which tended to deplete the ad spend in the early hours of the day. To overcome this hurdle, we harnessed the power of ‘Amazon Marketing Stream‘ data, conducting a comprehensive analysis of hourly performance. This invaluable information guided the development of a sophisticated tool tailored to manage the budget during peak hours.

The result? A campaign that ensured ad exposure, particularly during high-conversion hours, a strategic budget reallocation for campaign efficiency, and significant improvements across all KPIs. 

Rossella Cenini, Head of Growth at Tenacta Group SPA, noted, “The partnership with Booster Box was crucial for the exceptional results we achieved. The strategic approach and seamless integration of Media and MarTech teams made campaign optimisation and outstanding results possible“.

Our CEO of Southern Europe and Founder of Booster Box, Gianluca Binelli, underscored the importance of proprietary solutions, giving Booster Box a unique competitive edge. “This allows for an unprecedented level of optimization and precision” he said.

The campaign’s results speak for themselves – a notable increase in sales volumes and ROAS, all while reducing the total investment. This recognition further emphasises the critical role played by a top-tier proprietary tech stack in achieving tangible results and set objectives. A wholly data-driven approach and structured analysis of data from major advertising platforms were the keys to our outstanding success.

Charting the Path Forward

This award reinforces our commitment to pushing the boundaries of digital advertising. Our mission is to not only meet but exceed our clients’ expectations, delivering campaigns that drive real, measurable results. It’s a testament to the incredible talent and dedication of our team, as well as the trust and partnership we share with Tenacta Group SPA.
As we look ahead, we’re inspired by the possibilities that lie in the intersection of technology and creativity. Our continued investment in cutting-edge solutions and our data-driven approach will undoubtedly lead to more groundbreaking successes!

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