Published by Sue Johns-Chapman
Published Date 15.07.2024 
At Searchmind, we constantly strive to push the boundaries of what is possible in digital marketing. This approach has earned us four nominations at the European Paid Media Awards for our work in paid social and creative. We are incredibly proud that our paid social and creative teams have proven they are among the best in the industry. This is the first time we have chosen to submit their work for evaluation, and we look forward to competing with the top of the business.
We are nominated in the following categories:
- PAID SOCIAL CAMPAIGN OF THE YEAR
- SHOPPING ADS CAMPAIGN OF THE YEAR
- PAID SEARCH CAMPAIGN OF THE YEAR
- BEST USE OF VIDEO
CarCare Freaks – An Exceptional Growth Trajectory
Our campaign with CarCare Freaks is nominated in the categories Shopping Ads Campaign of the Year and Paid Social Campaign of the Year. The campaign aimed to maximize the potential of Paid Social by increasing revenue and Return on Ad Spend (ROAS). By combining interest-based targeting, retargeting, and dynamic product ads, we created an effective full-funnel approach.
Our strategy included top-funnel activities to strengthen the brand and make CarCare Freaks more competitive, as well as bottom-funnel activities to maximize conversions. We used both video content and dynamic product ads to attract and convert customers.
In the top-funnel approach, we implemented various video formats showcasing product features and creating a personal connection with customers. Our strategy also included seasonal themes and dynamic product category setups to ensure relevance and engagement.
This campaign stands out with its strategic focus on both top- and bottom-line growth and a robust dynamic setup that enhances engagement and conversion rates.
Kalundborg Skov, Park, Have – When Creativity Meets Business
Our paid social campaign for Kalundborg Skov, Park, Have is nominated in the categories Best Use of Video and Best Use of Facebook / Instagram Ads.
The success of the campaign lies in a two-track video strategy that combined original and repurposed content to enhance the brand’s credibility and engagement.
The campaign focused on strengthening the brand during the off-season to prepare for the peak season. A significant challenge was adverse weather conditions in June 2023, which affected demand. We adjusted our strategies by tweaking the USPs and retargeting audiences to maintain effectiveness.
A substantial part of the effort involved producing videos that highlighted employees and their expertise, as well as products in use. The videos were used for both top-funnel and low-funnel activities, creating a personal connection with customers and demonstrating the products’ functions and benefits. We implemented a full-funnel setup that ran “always-on” and was supplemented with seasonal campaigns to maximize visibility and engagement.
“I can’t think of anything better than seeing my team succeed! I am bursting with pride! I know how hard the team works and what my talented colleagues are capable of, but it’s still a wonderful recognition when others can see it too!” says Head of Paid Social Nanna Gøbel.
We look forward to September 25th, and we hope to add a few new trophies to our shelf.
Good luck to all the other finalists!
About Searchmind
Searchmind is a Danish performance marketing agency committed to digital growth and business development with our clients. Located in central Aarhus, our team of more than 50 experts – including strategists, specialists and consultants, translates data-driven insights into effective strategies and actions that resonate with our clients. We are committed to honest advice and deep expertise, striving for growth through a balanced focus on both quantitative results and meaningful relationships. We excel in understanding and addressing the unique needs of each client, establishing ourselves as a reliable partner throughout the digital customer journey.
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