Succeeding in the German market with a culture-focused campaign – MONSOON x Clearlight Saunas

We’re excited to be nominated in the Best Integrated Paid Media Campaign category for our data-driven and culture-centered approach with Google and Meta Ads for Clearlight Saunas.

Our mission was to strengthen Clearlight’s position in the German market. Understanding the importance of empathy in digital marketing, we delved into the needs and preferences of our target audience, identifying key factors that would make Clearlight stand out in a competitive market.

Our communication strategy was developed after a thorough examination of the German audience, addressing their specific issues and cultural aspects, which not every marketing agency considers. We employed our original Market Entry Strategy and are pleased to say that it has again been a key factor in our success.

Where does the in-depth analysis lead us?

We put ourselves in our customers’ shoes, trying to understand their feelings as they take every step on the conversion path.

We performed a SWOT analysis of the business and interviewed Clearlight’s sales team to understand their German customers better. Furthermore, we examined the competition’s traffic sources and communication approaches on different platforms. This allowed us to create detailed buyer personas and accurately identify Clearlight’s target audience.

With this information, we were ready to craft buyer personas and define customers’ goals, motivations, and pain points. Hofstede and Hall’s studies helped us examine cultural factors specific to Germany. This groundwork led us to segment our communication into three pillars, each designed to resonate with different customer groups.

Ads campaign, which earned us a place in the final

Nowadays, eye-catching content is crucial to get people’s attention. We steer the algorithm towards specific keywords and target audiences using thorough market analysis and interviews with the Clearlight team. However, the true measure of success lies in the effectiveness of our copy and graphics. The ads we created were grounded in data and extensive content creation expertise.

Thanks to this approach, within five months, the Google Ads campaign significantly reduced the average cost per conversion, and the number of conversions exceeded our initial goals. During the same period, we increased the number of conversions by 2197% with Meta Ads.

Meet MONSOON – a Digital Marketing Agency that will help your business reach new highs

Clearlight Sauna is just one of the many clients we guide through the German market. While we specialize in creating and executing strategies for the DACH region, we also have a successful track record with clients across other European countries, the USA, and Australia.

At MONSOON Agency, we help brands stand out in the digital space, increase their sales through precise ad campaigns, enter new markets, and boost their overall revenue. Our team includes specialists from various European cities, ensuring we have the best talent for each project.

From innovative startups to global giants, our expertise is highly valued. We prioritize close collaboration and clear communication to ensure we are always aligned with our partners’ goals.

What can you expect from a partnership with us?

• Whether we work to launch a new brand or work with a well-established business, our actions are data-driven. We thrive on understanding your company, its unique challenges, and the audience you want to reach.

• We possess deep knowledge of major advertising platforms such as Meta and Google, as well as knowledge of niche channels. We craft campaigns not only to attract attention but, first of all, to reach your business goals. We know where and when your brand should be present.

• We are proactive. We aim to consistently go above and beyond. We ensure our partners thrive in the digital world by planning and testing ahead. Curiosity fuels our growth as we constantly challenge the status quo, hunting for innovative strategies and testing novel solutions.

With Monsoon, you’re not just getting a marketing agency. You’re partnering with forward-thinkers who never settle.

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