Published by isobel.regan@dontpanicprojects.com
Published Date 01.08.2024 
We are excited to announce that Manna, the leading marketing agency in home improvement and medical services, has been shortlisted in the European Paid Media Awards, nominated for the category “Best Use of Facebook Ads” for our innovative campaign, “AI-Enhanced Campaign for Authentic Engagement – Manna x Audika Poland.”
This recognition demonstrates our commitment to advancing the digital marketing industry by implementing the latest technology to help our partners thrive and reach success.
Our Team of HuMannas!
At Manna, we set up business differently. We work together with our partners using technologies, data and creative marketing to accelerate growth and future-proof their business. In short: we help them reach the right customers, in the right place, and at the right time.
We specialize in medical devices and home improvement projects, offering a full suite of services designed to meet business needs with personalized solutions.
Our team avoids complicated marketing jargon and confusing statistics, opting instead for a personal touch that directly addresses your unique challenges. As a growth agency committed to enhancing your company’s sales performance, our compensation is purely based on the results we deliver, ensuring our goals align with your success.
Our Motto: Growing together for a better future
Our Award-Nominated Campaign
Working with a top hearing aid company in Poland, our goal was to attract quality leads for their products, focusing on acquiring new customers. We set specific goals: to significantly raise the number of leads and enhance the rate of scheduled appointments from 10% to 30%.
We aimed at Polish clients over the age of 45 who suffer from hearing issues.
The Manna Way: How We Did It
The goal of our campaign was to display our partner’s products in use, showcasing their innovative technologies for individuals with hearing issues. Our objective was to enhance and adapt our creatives, ensuring they resonated with the intended demographic. With the expertise of our in-house prompt engineers, we utilized Generative AI technology to create authentic and engaging content.
We employed dynamic creatives on Facebook, creating a single advertisement with multiple text options, visuals, and headlines. These elements were adjusted based on real-time conversion data according to audience interaction.
The Results
Our campaign generated an increase of 54% of leads, exceeding our goal. We achieved a lower Cost Per Appointment and an impressive appointment booked rate of 30.9%.
This success was consistent across various channels, demonstrating the effectiveness of our AI-enhanced strategy.
Winning? A Team Achievement
Winning this award would be a significant milestone for our team, validating our hard work and innovative approach. It would also reinforce our position as the leading AI- powered digital marketing agency which uses human-centered technologies that deliver.
“I am immensely proud of the Manna team for the dedication and creativity. This nomination is a testament to our ability to push the boundaries of digital marketing and truly deliver outstanding results for our partners.” – Linda van Liempt COO
We are honored to be a finalist for the Best Use of Facebook Ads award at the European Paid Media Awards.. At Manna, we will continue to be the leaders of the AI revolution, employing Generative AI technologies and Large Language Models to create innovative solutions that support our partners’ growth and strive to make the world a better place.
Follow our journey and stay updated on our latest achievements and insights. Connect with us on our Linkedin, visit our website, or check out Instagram. Let’s achieve one world where businesses contribute to improving lives and a better society!
