Published by isobel.regan@dontpanicprojects.com
Published Date 10.07.2024 
At Arvo Partners, we’re thrilled to be recognized as finalists in the prestigious European Paid Media Awards. This honor reflects our dedication to innovation, strategic thinking, and impactful results in the competitive field of paid media.
About Arvo Partners
Founded in 2014, Arvo Partners has grown into a leading eCommerce and multi-channel commerce consultancy based in Helsinki. We focus on creating balanced and humane work environments while driving significant business growth for our clients and all stakeholders. Our team of experts collaborates to help businesses hone their strategy, increase profitability and expand understanding of their business.
The Award-Nominated Campaign: PKS Electricity Sales
Our finalist case involved a transformative campaign for Pohjois-Karjalan Sähkö (PKS), a dominant player in North Karelia’s electricity market, aiming to expand nationwide. The challenge was to increase PKS’s sales and brand recognition in a highly saturated market. We set ambitious goals for the campaign: acquiring considerably more new customers for their PRIIMA product and increasing website traffic by 25%.
Strategy and Implementation
Our approach began with an in-depth analysis of existing data to identify high-potential customer segments, including students, homeowners, apartment dwellers, and more. This analysis informed a specialized customer journey and lifecycle value (CLTV) strategy tailored to each segment.
We then developed a comprehensive campaign utilizing Google Ads, Bing Ads, and Meta platforms. The content ranged from branding to tactical advertisements, focusing on the unique features of the PRIIMA spot price electricity contract. Our efforts included extensive trainings for the PKS team to enhance their understanding of data, consumer behavior, and sales elements, ensuring long-term improvements in their marketing capabilities.
Overcoming Challenges
One of the major challenges was the initial lack of robust data tracking tools. Through dedicated training sessions, we significantly improved PKS’s data analytics capabilities, which was crucial for the campaign’s success. This allowed for better responsiveness to market changes and more effective targeting.
Results and Impact
The results of the campaign were outstanding:
- New Customers: We managed to acquire a lot of new customers, exceeding the target by over five times.
- Conversion Rate: Increased the conversion rate by 100%.
- Website Traffic: Increased by 41% year-over-year.
- Total Transactions: Up by 54% from the previous year.
Additionally, PKS achieved nationwide brand recognition, evidenced by a surge in brand searches and invitations to national research studies. This holistic growth not only boosted sales but also solidified PKS’s position as a significant player in the Finnish electricity market.
Testimonials and Reflections
Being shortlisted for the European Paid Media Awards is a tremendous honor for us. It validates the hard work and creativity of our team and underscores the effectiveness of our strategic approach.
Matti Kojo, our CEO, shares, “This recognition is a testament to our team’s dedication to delivering innovative solutions that drive real results. We’re proud to have partnered with PKS and look forward to achieving even greater milestones.”
Our team feels inspired and motivated by this achievement. It has reinforced our belief in the power of data-driven strategies and personalized marketing. As we continue to push the boundaries of what’s possible in paid media, this award serves as a milestone in our journey toward excellence.
Join Us in Celebrating
We invite you to join us in celebrating this achievement by visiting our website and following us on social media for the latest updates and insights:
- Website: Arvo Partners
- LinkedIn: https://www.linkedin.com/company/3661605/
We also look forward to the awards event, where we’ll have the opportunity to connect with other industry leaders and celebrate the incredible work being done across the European paid media landscape.
Thank you for supporting Arvo Partners. We are excited about the future and remain committed to driving innovative, results-oriented campaigns for our clients.
