Categories
Please see the following descriptions for more information on each category.
For further clarification on the judging criteria, click here, or visit the Entry Essentials page for more information on guidelines and entry fees.
SECTOR & CAMPAIGN AWARDS
Every industry and sector is different, not just in terms of business area, but in terms of rules, competition, tactics, and strategies that make you stand out from the crowd. In each sector-based category, judges will be examining the thinking, approach and implementation of campaigns that achieve business goals and outstanding results, whether that is through technical innovation, strategic use of data or creative use of content across media platforms.
PAID MEDIA CAMPAIGN OF THE YEAR
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This category celebrates outstanding paid media campaigns that demonstrate exceptional creativity, strategic execution, and measurable results across multiple platforms.
COLLABORATIVE CAMPAIGN OF THE YEAR
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This category celebrates the power of partnership, recognising campaigns created through successful collaborations between agencies, brands, or platforms. Judges will look for teamwork that led to exceptional results, creative synergy, and a campaign that surpassed individual efforts.
PAID SOCIAL CAMPAIGN OF THE YEAR
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Honouring the best use of paid social media, this category recognises campaigns that harnessed platforms like Facebook, Instagram, LinkedIn, TikTok, or others to drive engagement, conversions, and brand growth. Creativity, targeting, and tangible results will define the winner.
PAID SEARCH CAMPAIGN OF THE YEAR
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Honouring the most impactful and innovative use of paid search, this category celebrates campaigns that achieved exceptional performance, ROI, and audience engagement. Judges will be looking for effective keyword strategies, compelling ad copy, and smart optimization tactics that drove meaningful results.
SHOPPING ADS CAMPAIGN OF THE YEAR
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This category spotlights campaigns that leveraged shopping ads to their fullest potential, delivering standout results for ecommerce and retail brands. From innovative product feed optimization to creative targeting strategies, this award recognises campaigns that turned clicks into sales with precision.
DISPLAY CAMPAIGN OF THE YEAR
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Recognising excellence in display advertising, this category applauds campaigns that stood out for their creativity, targeting, and measurable impact. Whether through banner ads, rich media, or programmatic buys, the award celebrates campaigns that made a lasting impression.
NEW TO 2025: B2B CAMPAIGN OF THE YEAR
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Judges are looking at how you pushed ads and increased visibility to increase engagement and ROI whilst maintaining relationships and ensuring returning customers essential for B2B success.
NEW TO 2025: B2C CAMPAIGN OF THE YEAR
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When consumers are being fed content 24/7 how has your paid media strategy cut through the noise to make an impact and drive clicks that result in customer spend. Judges want to see how you measured results against your initial objectives.
TRAVEL / LEISURE CAMPAIGN OF THE YEAR
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This category celebrates outstanding campaigns in the travel and leisure sectors, showcasing exceptional creativity, strategic insight, and measurable results. From inspiring wanderlust to driving visitor attraction bookings the award recognises leisure time.
RETAIL CAMPAIGN OF THE YEAR
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Honouring the best campaigns within the retail sector, this category focuses on creativity, innovation, and commercial impact. From driving foot traffic to elevating ecommerce sales, this award celebrates campaigns that delivered exceptional results in a competitive market.
FINANCE CAMPAIGN OF THE YEAR
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This category recognises campaigns that achieved excellence within the financial sector, whether promoting banking, insurance, fintech, or investment services. Judges will reward campaigns that navigated complex regulatory landscapes with creativity and delivered outstanding results.
HOSPITALITY CAMPAIGN OF THE YEAR
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In a tough industry sector, when Judges are looking for a paid media campaign that has demonstrated no reservation in relation to creativity to drive bookings.
NEW TO 2025: REAL ESTATE & PROPERTY CAMPAIGN OF THE YEAR
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Competition in the real estate sector is fierce and judges want to see a targeted paid media strategy that has increased engagement with brand and product that has led to measurable ROI.
NEW TO 2025: FMCG CAMPAIGN OF THE YEAR
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Celebrating excellence in Fast-Moving Consumer Goods (FMCG), this category applauds campaigns that showcased creativity, innovation, and consumer appeal. From product launches to promotional campaigns, this award rewards those that drove measurable success in a highly competitive market.
NEW TO 2025: ECOMMERCE CAMPAIGN OF THE YEAR
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This category recognises the most impactful campaigns in the ecommerce space. Judges will look for exceptional use of data, creativity, and strategy that delivered outstanding results, whether driving sales, increasing AOV, or enhancing customer lifetime value.
NEW TO 2025: LEAD GEN CAMPAIGN OF THE YEAR
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Honouring the best in lead generation, this category celebrates campaigns that effectively captured qualified leads and nurtured them through the marketing funnel. Judges will reward creativity, targeting, and performance metrics that led to measurable success.
LOCAL CAMPAIGN OF THE YEAR
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This category shines a spotlight on campaigns designed to make an impact at the local level. From small businesses to hyper-targeted geographic efforts, judges will look for creative approaches that drove meaningful engagement and results in local markets.
CHARITY NOT-FOR PROFIT CAMPAIGN OF THE YEAR
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This category celebrates campaigns created for charities or not-for-profit organisations that delivered exceptional awareness, engagement, or fundraising results. Judges will look for creativity, authenticity, and a clear positive impact for the cause.
BEST INTEGRATED PAID MEDIA CAMPAIGN
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This category recognises campaigns that seamlessly combined multiple paid media channels to create a cohesive, impactful strategy. Judges will look for campaigns that maximised the strengths of each channel to deliver exceptional results through synergy and innovation.
BEST USE OF AMAZON ADS
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Celebrating campaigns that made exceptional use of Amazon Ads, this category highlights innovative approaches to reaching customers through Sponsored Products, Sponsored Brands, and other Amazon ad formats. Success in driving sales, brand visibility, and ROI will define the winner.
BEST USE OF LINKEDIN ADS
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This category honours campaigns that effectively leveraged LinkedIn Ads to target professionals, generate leads, and achieve outstanding results. Judges will reward creative strategies, precise audience targeting, and measurable success on the platform.
BEST USE OF META ADS
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Recognising campaigns that excelled on platforms like Facebook and Instagram, this category celebrates innovative use of META Ads to drive engagement, conversions, and brand growth. Success in creativity, audience segmentation, and ROI will set the winners apart.
BEST USE OF SNAPCHAT ADS
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This category celebrates campaigns that unlocked the full potential of Snapchat Ads to engage audiences in creative and meaningful ways. Judges will look for campaigns that effectively utilised Snap Ads, Story Ads, or AR Lenses to achieve impressive results
BEST USE OF TIKTOK ADS
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Honouring campaigns that leveraged the dynamic and engaging nature of TikTok Ads, this category recognises efforts that tapped into the platform’s unique creative potential. Judges will look for campaigns that drove virality, engagement, and measurable success.
BEST USE OF VIDEO
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This category celebrates campaigns that utilised video content to captivate audiences and achieve exceptional results. Whether through YouTube, social media, or other platforms, judges will reward creativity, storytelling, and measurable impact.
BEST USE OF DATA
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This category highlights campaigns that effectively utilised data to inform strategy, optimize performance, and achieve outstanding results. Judges will reward innovative use of audience insights, predictive analytics, and data-driven decision-making.
BEST USE OF ATTRIBUTION
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Evaluation of key marketing touchpoints is essential for paid media success, what marketing channel decisions did you make and why to generate conversions and optimise resources.
BEST USE OF AUTOMATION
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This category honours campaigns that demonstrated excellence in measuring and attributing performance across multiple channels. Judges will look for creative approaches to tracking, analysing, and improving campaign effectiveness through advanced attribution techniques.
BEST USE OF AI IN PAID MEDIA
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Recognising campaigns that incorporated AI technology to enhance performance, optimise budgets, or improve targeting, this category celebrates innovation and forward-thinking. Judges will reward campaigns that successfully used AI to deliver tangible results.
INNOVATION & TECHNOLOGY AWARDS
These categories celebrate the innovative tech that is enhancing the way teams and agencies do business and achieve results. Judges are looking for game-changing tools, innovative technology that disrupts and improves working, and exceptional results.
PAID SEARCH TECHNOLOGY OF THE YEAR
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This category recognises outstanding technology solutions that have revolutionised paid search campaigns. Judges will look for tools or platforms that have driven innovation, enhanced performance, improved automation, or delivered exceptional results for advertisers.
SOCIAL TECHNOLOGY OF THE YEAR
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Celebrating the best technology in the social media advertising space, this category honours tools or platforms that have empowered advertisers to optimize campaigns, improve engagement, and achieve measurable success across social channels.
INNOVATION AWARD
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This award celebrates groundbreaking ideas, strategies, or technologies that have reshaped the paid media landscape. Judges will look for campaigns, tools, or approaches that demonstrate bold thinking and set new standards for creativity and effectiveness.
AGENCY & TEAM
Every agency and team face challenges, but it is how you overcome them to be triumphant that makes you great. Judges will consider company culture and employee development, quality of work, client wins and retention and growth and profitability. Entries include details of the team, evidence of exceptional work that is transformational and delivers exceptional results, ROI, team development, training opportunities and staff retention.
EMERGING TALENT AWARD
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This category recognises rising stars in the paid media industry. Open to individuals who are making an impact early in their careers, judges will look for exceptional achievements, creativity, and contributions that mark them as future leaders.
START-UP PAID MEDIA AGENCY OF THE YEAR
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Honouring newly established agencies (operating for less than two years), this category celebrates innovative strategies, rapid growth, and impactful results that set these start-ups apart in the competitive paid media space.
IN-HOUSE PAID MEDIA TEAM OF THE YEAR
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This category recognises exceptional in-house paid media teams that have delivered outstanding results for their organisation. Judges will evaluate creativity, collaboration, and the ability to drive success through innovative paid media strategies. (Not open to Agency paid media teams)
SMALL PAID MEDIA AGENCY OF THE YEAR (UNDER 25 EMPLOYEES)
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Celebrating the achievements of agencies with a small team, this category honours those that teams making a big impact, delivering exceptional campaigns, innovation, and measurable success for their clients.
LARGE PAID MEDIA AGENCY OF THE YEAR (26+ EMPLOYEES)
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This category honours leading paid media agencies with 25 or more employees. Judges will look for innovation, exceptional campaign performance, and consistent delivery of outstanding results across a diverse portfolio of clients.
Our Event Sponsors & Partners
Testimonials
“We are beyond honoured to be accepting this award from the European Paid Media Awards. Not only does this award showcase the strength of our team at Bonded, it also demonstrates the power of prioritising client-focused, human connections to achieve success. We look forward to continuing our innovative work for future clients”
Steve Underwood Bonded
At Bind Media, awards represent more than just recognition – they are a symbol of our core values. They reinforce the importance of teamwork, the drive for excellence, and the strength of our people-first philosophy. Winning prestigious titles, like this one, serves as a powerful motivator to continue delivering outstanding results for our clients while nurturing a workplace where our team can thrive.
Bind Media
"This award nomination holds immense significance for us, as it serves as a true validation of the hard work, passion, and unwavering dedication poured in by every single member of our extraordinary team. As we eagerly anticipate the award results, we extend our heartfelt wishes of the best of luck to everyone nominated.”
Alex Holliman Climbing Trees
“We are delighted to be nominated in these awards alongside some of the best Paid Media campaigns in the Europe. We have a very strong entry but we know were going to be up against it, so fingers crossed. Wishing all nominees the very best of luck on the night.”
Paul Walsh Adhere
Being shortlisted in three categories at the European Paid Media Awards 2024 is a recognition of our innovative strategies, exceptional results, and unwavering commitment to excellence. We are proud of what we have achieved and excited for what lies ahead. These achievements are not just milestones but reflections of our core values and dedication to our clients.
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