s360 is shortlisted for 5 categories at the European Paid Media Awards 2024

A leading Northern European digital marketing agency has been shortlisted for their two cases submitted across five categories:

• Best Use of Video
• Paid Media Agency Led Campaign of the Year
• Paid Social Campaign of the Year
• Retail Campaign of the Year
• Best Integrated Paid Media Campaign

We are thrilled about this recognition from the European Paid Media Awards. This acknowledgment is truly a testament to the strong and close collaborations we have with our clients and highlights the dedication and hard work we put into every delivery. Our team at s360 has always strived to push the boundaries of digital marketing, and being shortlisted in these categories underlines the effectiveness of our efforts, affirming our innovative approach to integrating cutting-edge technologies and creative solutions in our campaigns.

Both cases involve international brands with omnichannel presence and significant ambitions. Through best-in-class digital marketing, we have successfully enhanced their market presence and achieved impressive results. This recognition not only honors our achievements but also motivates us to continue delivering excellence in digital marketing.

Together with Georg Jensen, we are shortlisted in the Best Use of Video category for the impressive results achieved by using display and video in a branding campaign to increase brand relevance among young females. Our collaboration with Flying Tiger Copenhagen has earned nominations in the remaining four categories, highlighting the strong results achieved through our efforts within Paid Search and Paid Social.

56% increased revenue and lower CPC for global retailer Flying Tiger Copenhagen

Flying Tiger Copenhagen (FTC) is a Danish variety store chain with over 1,000 stores in +30 markets and an online shop that ships to +20 markets. Heading into FTC’s peak season in Q4 2023, we and FTC identified an untapped potential for increased market penetration in large markets, driven by a rising demand for seasonal products.

Together with FTC, we created an integrated paid media campaign strategy combining paid social and paid search with an overall objective of driving online revenue growth. We knew that a higher spend budget would be able to generate more revenue, but the tricky part was to develop a profitable and scalable setup. To do this, we developed a two-speed campaign strategy focusing on generating category demand and driving cost-efficient sales for FTC’s seasonal products.

The two-speed campaign strategy included a very effective paid search setup that allowed for dynamic budget allocation based on performance trends in FTC’s backend data and continuous ad optimisation based on our proven test and learn frameworks. In order to improve the paid search ads performance, we focused on cost-effective shopping ads and divided FTC’s products into specific asset groups, allowing us to showcase relevant text and images with seasonal products, ultimately lowering the CPA.

To supplement the paid search activities, we integrated paid social to both drive and capture demand. On paid social the focus was to create high-performing and relevant ads and continuously optimise our targeting to reach the most optimal audiences. This was made possible by using Confect.io’s AI-driven tool for optimising creatives in dynamic ads, ensuring on-brand creatives that stood out in feeds and aligned with seasonal themes like Halloween and Christmas. Combined with the high-performing creatives, we used Meta’s machine learning to optimise ads and audiences based on the individual’s actions and preferences.

Through efficient targeting and high-performing creatives, we were able to build a scalable paid media setup, driving remarkable results across +15 markets. Nikolaj Holm, Director of Marketing Growth & Acquisition at Flying Tiger Copenhagen, expressed his enthusiasm for the campaign’s success; “This campaign resulted in a 56% YoY global revenue increase and even lowered our CPC by 16% during peak periods. It not only met but exceeded our ambitious goals. We now have a scalable paid media strategy to drive success across multiple markets.”

By focusing on relevance in creatives and targeting, we were able to scale Flying Tiger Copenhagen’s operations worldwide, particularly during a crucial period, reaching an increase of 56% YoY global revenue and a 16% reduction of cost per conversion (CPC).

About s360

s360 helps companies such as Sephora, Kia, BAUHAUS, New Era, Lee, Wrangler, Flying Tiger Copenhagen, and Georg Jensen grow their business by bridging digital marketing, data, and technology. The agency has a combined workforce of more than 300 people at 9 offices and 6 European countries, including Denmark, Norway, Sweden, Finland, the Netherlands, and the UK.

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